Supporting stronger journalism through clarity and insight.

The American Press Institute helps news organizations strengthen journalism, better serve their audiences, and adapt to a rapidly changing media landscape.

Our work focused on creating a clear, accessible digital platform that supports this mission—making API’s research, tools, and insights easier to discover, understand, and apply. Through a thoughtful content structure and restrained, purpose-driven design, the site helps journalists, newsroom leaders, and media organizations quickly find what’s relevant and put it into practice.

The result is a flexible, future-ready website that reinforces API’s role as a trusted industry resource. Built to evolve alongside the media landscape, the platform extends the reach of API’s work and helps ensure their ideas drive meaningful impact across newsrooms and communities.